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Friday, March 8, 2013

Pepsi Embraces the Harlem Shake




Well, that didn't take long. At least one big brand — Pepsi — has embraced the big dance craze of early 2013, the Harlem Shake.

The brand — working with DeepFocus' Moment Studio — dropped the video on Wednesday and it has racked up more than 9,000 views on YouTube. As with other videos in the fledgling genre, the 30-second clip features Baauer's "Harlem Shake," but here cans and bottles are doing the dance.

It's all in good fun, but as one observer noted, opening those cans afterward would be "problematic." [Mashable]
 
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